So there’s a head Turner right here in Amazon’s laboratory. Started quietly Somewhat interesting function “Live for me.” Think about it in this way. If you accidentally find something online, Amazon You do not buy yourself. Now I suggest that I will be a personal shoppingist. All of this is unfolded directly within the familiar Amazon shopping app. Here, “BUY for Me” appeared as a beta.
Peek under the hood of “Purchase for me”
Now, the limited sneak peek
It is important to know that this is a limited time experiment before you are so excited. Currently, it is only for the “some customer groups” across the United States, especially for customer groups using iOS and Android devices. In addition, the initial rollout only includes a few brand shops and products.
But do not take more eyes
Good news? The company does not stop there. According to the latest information, they plan to start this feature with a wide range of potential customers with plans to board more brand stores and the product catalog down the line.
How does it actually work for me?
Driven by AI buzzword: “Agental AI”
Yes, you got it. There is another AI technology related to this and is called “agent AI”. I can’t escape these days. The operation method is as follows.
Search for search results with twist
Entering the search term in the Amazon app still displays the general results of Amazon itself and Marketplace seller. But here is an interesting place. Amazon says, “In some cases, we will find related products of other stores in the separate section of the search results.”
There is a key to purchase
This new section is marked as “Shop Brand Sites directly.” And some items listed there are “purchase” links. If you tap what it is to catch your eyes, you will land on the product page. Then, when you press the “Purchase” button, Amazon will move directly to the brand website and try to buy it on behalf of you. Still check out using Amazon credentials, and Amazon completes the transaction of the brand site by sharing encrypted names, addresses and payment details.
Your personal information, priority?
Amazon wants to emphasize that you can’t get a glimpse of the past or you can’t see a separate order from these brand websites.
Keep a tab for adventure beyond Amazon
once Amazon We have completed the purchase on behalf of you, and as usual, you can get a standard order confirmation email at the brand store. And to keep an object, you can track your order’s journey in the new tab of “Order” in the Amazon app, especially “BUY for Me Orders”. One of the important details to keep in mind is that if you have delivery hicing, return, exchange or questions, you will directly deal with the brand store, not Amazon. They are just a promoter here.
